SNS Characteristics of Mobile Communication Company Influencing Brand Attitude and Purchase Intention
نویسندگان
چکیده
منابع مشابه
The impact of brand equity on price premium, brand extension, brand preference and purchase intention
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ژورنال
عنوان ژورنال: Research in World Economy
سال: 2020
ISSN: 1923-399X,1923-3981
DOI: 10.5430/rwe.v11n2p82